It’s been around for a little while, but virtual reality (VR) for marketing campaigns is starting to build momentum. With many brands now experimenting with VR, it’s an opportunity to advertise in a virtual world and make customers feel like they are interacting with your product or service.
One big success story that’s captured the imagination is Google Cardboard – a simple affordable viewer that anyone assemble in a minute or two (or you can buy one) and with a choice of apps available to download, you can then experience VR on your smartphone.
It’s a great way to experience virtual reality, and except for the minimal cost of the headset, most of the available apps are free.
Although the template is designed by Google, there are plenty of ways to customise the viewer, by using different colour cardboard, printing artwork or logos or incorporating a specific theme.
Brands using VR with Google Cardboard
- Volvo developed a smartphone app, alongside a branded cardboard viewer, where users could take their new XC90 for a test drive.
- Virgin Holidays introduced the technology into its stores to allow customers to experience holidays before they booked.
- The North Face developed an app to let people to experience the landscape in California’s Yosemite National Park and the city of Moab in Utah.
Whether VR will take customer engagement and content marketing to the next level remains a work in progress – but as development continues at a faster pace, and VR users predicted to reach 28 million by 2018, it could become a common approach in many marketing strategies.
According to Google, there are already over 1 million viewers in the world – pretty impressive for a humble piece of cardboard.
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