How to use promotional products

The industry is vocal about the benefits of using promotional products and research from the British Promotional Merchandise Association clearly backs this up. Stats from the recent PSI Event, the leading European trade show of the promotional products industry, say that the industry is growing.

The PSI Institute surveyed 1,958 companies in Germany, the Netherlands, the UK, France, Italy and Spain, and the report confirms that notion.

Altogether, 76 per cent of suppliers (prior year: 62) and 67 per cent (60) of promotional products consultants in Europe recorded year-on-year sales increases in 2016. By contrast, 14 per cent of suppliers (24) and 15 per cent of distributors (20) registered a drop in sales. The majority of companies expect sales to grow over the course of the next five years. The figure for suppliers is 87 per cent (84), for promotional products consultants 84 per cent (83).

So, we know companies are deploying promotional products as part of their marketing campaigns but what and why are they buying and using promo for?


Free giveaways are commonly used at tradeshows and events are great for creating awareness and reminders about your brand. Products such as USB drives, pens, mugs, calendars and diaries have all shown to be effective in enabling people to recall a company name or message.

USB StickLoyalty gifts

Sending your most loyal customers a branded gift to say thank you, as a Christmas gift or just to celebrate a date in your company history, not only keeps you in their minds but shows they are important to you. 64% of recipients say that receiving a promotional gift makes them feel appreciated.

jsm-0529Employee incentives

Why not reward your employees for outstanding service, for a long work anniversary or as an employee of the month award. Promo is a good alternative to a monetary gift – and small things can make an employee feel valued:  a branded uniform or a welcome pack for new staff with branded pens, paper, tech etc. can go a long way.


Promotional products have been used as fundraisers for years – because they are effective! It’s a great alternative to asking for money and the products give the supported something to keep as a reminder as well as something useful to encourage others to donate.


These are just a handful of examples of how to use promotional products, but the opportunities are endless…..clubs and schools, souvenirs, retail pack promotions, direct mail, product launches….ask us today how we can help with your next campaign!


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