We still love to get mail. With technology continuing to drive rapid change in marketing and communications planning, traditional media is not disappearing. In fact, mail is thriving.*
With the average unique open rate for direct mail at about 90%, and over half of the population finding printed marketing the most trustworthy of all the channels, then it’s clear it’s still set to be a valuable marketing tool in 2017.
With this in mind, here are five promotional product ideas that are perfect for sending in the mail.
Incorporating some 2017 tech advances, this is a new product that is looking like a winner for 2017. Video cards allow you to showcase your brand in a visual way but with the convenience of a direct mail piece! Portable, easily charged and easy playback means this could be the promo product of the year – watch this space.
Yes they might seem old school, but the pen is still one of the most popular promotional products. You don’t necessarily have to stick to a standard ink faithful – pens on the market now include USBs incorporated in the tips, novelty pens that act as screen cleaners and stylus options to make using your phone a bit easier.
OK you’re probably thinking how am I going to mail a water bottle!!! But we are talking about collapsible versions that collapse flat when empty – ideal to keep in a handbag or glove box for a refreshment emergency. Versatile, compact, easy to carry.
Why not turn your business card into a magnet? This way it can easily be stuck to the fridge and seen every day instead of being chucked in a drawer and forgotten about. This is a low cost promo product that is still surprisingly effective – promotional fridge magnets are kept on average between 6 – 8 years!
This is a nice little gift to get people talking or as part of a seasonal campaign such as valentines, Easter and Christmas. From cake pops to mints and nostalgia sweet pots this range is growing in popularity. Nothing like some jelly beans to put a smile on your face!
*Royal Mail Research