Diagrams v Just Text to promote your product in retail

Interesting subject!! Generally considered very important to have diagrams on retail packaging, to explain a products benefits, for a whole host of reasons, including life is so busy and decision making is now so quick, buyers aren’t spending the time to read as they used to.

Appreciate peoples views on this.


Print restrictions briefly explained.

With so many logos now being 4 colour process, or containing graduations, the brief explanation below, may prove of some help.

When designing a logo, it is wise to consider just how impact to your ongoing print costs and if it will be difficult to use on certain items.

Print methodology is advancing all the time. Truly wonderful to see what can be achieved today, compared with when we started our business in 1994. Graduations were a no go onto other items, apart from paper. Screen printing was the main print method, but just solid colours. UV printing has made such a difference, but…

Remember, pantone colours can rarely be achievied exactly and although it can be very close, and the method is still advancing, this can sometimes cause issues with Brand Guidelines. Red seems to be a particular challenge for UV printers.

This isn’t a negative post, just something to be aware of. Designers are used to do just that, design your logo and how successful they are. They may, sometines, not give too much thought to the ongoing cost to the client, to stay within Brand Guidelines. Hence wise to have these thoughts in your mind and stay in control during the design stage.

Video Cards


Please view the link above, showing the effectiveness of Video Cards in presenting to clients & prospects.

Left with your contacts, the Video continues to sell when you aren’t there, and particularly successful to demonstrate prodcuts and services, you aren’t able to take with you.

With Video communication getting so much attention at the moment, this is a wonderful product to confirm the current feeling of Business Leaders.

Please call +44 1452 310030 to discuss further.



Comparison of money spent on branded merchandise & clothing between different countries, per person.

A very interesting set of statistics.

USA spend $21 billion dollars. Divide by 300 million population = Approx £55.oo per person.

Germany spend €3.5 billion euros. Divide by 82 million population = approx £39.00 per person

UK spends £850 million pounds. Divide by 63 million population = approx £13.00 per person.

We have to admit, both countries mentioned above are out performing us, I wonder if this is part of the reason?

Marketing to Millennials Successfully

Firstly, what is a Millennial?

Millennials are currently aged between 20 – 35 or born between 1980 and the end of 1994, they are also known as Generation Y because they follow on from Generation X. In the UK there are 13.8 million millennials and Deloitte predicts by 2025 will make up 75% of the global workforce. Millennials are no longer simply the leaders of tomorrow but the leaders of today and driving huge change to the workplace environment. 

Why do businesses need to attract and keep Millennials?

Millennials bring energy, passion and creativity. They are innovative and open-minded with a strong sense of social responsibility. They believe in long term sustainability rather than short-term profit maximization. Millennials also want to be part of the winder picture and hold business in the highest regard. Business is seen as a powerful and positive way to impact the wider society. 

Expectations of Millennials and why they are not so different 

Millennials believe in a work-life balance that promotes employee well- being. This can be achieved through flexible working opportunities, time and space to “chill out” at work, including games, break out zones, free beverages and healthy snacks. They also expect to be treated fairly, develop their skills and maximize performance. Although, this is not just the expectations of millennials, a growing body of evidence suggests that employees of all ages are becoming much more alike in their attitudes and values towards work. Millennials are having a positive impact on the workplace and improving standards for all employees. 

Success stories

Many companies are now taking this approach and seeing great success. Examples include, Virgin, Air B&B, Hootsuite, LinkedIn, Google, Facebook, Twitter, Chevron, SquareSpace and Adobe. These companies all provide a culture that enables employees to feel safe and valued. There is a mutual respect and freedom for employees to manage their workloads. They encourage a positive energy that supports and promotes employees which is embedded in all the company’s core values. 

Marketing to Millennials 

Millennials are technologically connected; social media, phones and the internet are of anCapture increasing importance and used every single day. Try to incorporate this into any marketing strategy. For example, video brochures, marketing professionals worldwide name video Captureas the type of content with the best ROI. At JSM we have seen this particular area of marketing increase rapidly in the past 6 months. 

Alternatively deliver a message encapsulated by fun and humour. Making people laugh is a great tool and will be remembered. Millennials enjoy having fun at work and playing games. Work is encouraged to be a place to “hang out” even long after the working day has finished. Encourage millennials by #daringtobedifferent and promoting fun. Items could include an office table tennis set, fish eye lens kit, selfie stick or screen cleaner pen. Brand your company logo on a fun and creative item that encourages the fun in us all!

However, the most important point to a successful campaign is to try and see through the eyes of a millennial. Try to understand what they are looking for, what attracts them to a product or company. Take time to connect and appeal to their new thinking. Finally, social media is a great addition to any marking strategy or individual campaign, create a reason to use social media and drive traffic to your page, this will leave a long term connection to the individual.