How your packaging plays a role in marketing

Bookwrap example

Did you know that your packaging can play a big role in your marketing efforts?

Effective packaging can promote and emphasise your brand, make you stand out from your competitors and make your customers excited about receiving something from you. Think about when you last received a parcel or delivery – did you notice the packaging? Could you instantly recognise who it came from without opening it?

The latest report from IMRG* indicates that most customers would answer yes – but perception about packaging is not getting better. The research suggests unsuitable packaging, even if there is no damage, affects the customers’ opinion of the sender and possibly whether they would buy from them in the future.

Some great examples of creative packaging




See more – Canva’s 50 Insanely Creative and Stunning Packaging Designs

There is a huge opportunity to develop this part of the customer experience. According to The Paper Worker:

  • Around 52 percent of customers would buy a particular brand again if they received the product in premium packaging
  • Some 90 percent of consumers reuse their product packaging after purchase
  • Businesses who have invested in carefully designing their packaging report an increase in interest of up to 30 percent.

If customers are really impressed, then they may even take to social media to share pictures, which of course gets your brand name spread even further. You could even include your social media handles or campaign hashtags to encourage people to share

These figures show that it can play a huge part in brand awareness and attracting attention, and could make the difference when it comes to a repeat purchase by being memorable above your competitors.

Bookwrap Mailers

If you are looking to make a difference to your packaging, then these eye-catching and unique Bookwrap mailers are a great place to start if you want to stand out with premium packaging, for maximum impact with your customers.

packaging book wraps

These Bookwraps can be used for a variety of mailings including catalogues, books, magazines, calendars & diaries, important documents, CDs & DVDs, games and manuals. With a simple peel and seal closure, these mailers couldn’t be easier to pack and open. They can be produced in a variety of sizes and printed full colour with any design or company logo to make a long lasting impression.

If you are looking for a more bespoke product we can help you with that too! Just get in touch with your requirements.

Looking for promotional products perfect for direct mail? Here are some examples:

Albany Notebook

Calendars and Diaries

Temperature Cards

Pens and Writing Products

Sweet Treats


*IMRG UK Consumer Home Delivery Review

Could your packaging be working much harder? If you’d like to find out more about our packaging and bespoke options request a quote or call us on 01452 310030.

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