Did you know that promotional products are more effective at motivating a call to action than traditional advertising such as direct mail, print and TV? Are they in your marketing strategy?
According to a BPMA* study its effectiveness is as much as 50% compared with direct mail (8%), online (7.9%), print (8.7%) and TV (16.9%). Surprising right? Promotional merchandise is on the rise as marketers start to understand the branding benefits AND cost effectiveness of using this highly valuable marketing tool and why they are a valuable part of marketing strategy.
Promotional products can be a complementary element of your marketing strategy for prospective and existing customers by building brand awareness. There is practically no limit on what can be branded today with a huge amount of products to choose from to reward loyalty, develop leads or to create a buzz at a trade show – and let’s be honest, most people love a freebie!
If you’re thinking about incorporating promotional products into your marketing plan, you should keep in mind:
- The product relevance to your business – buy a gym bag to promote a fitness centre
- Your audience – what is your message? Is it for new customers, conversion or awareness raising?
- How will you use it? Mailed to customers, given at an event or as a gift?
- Budget – be realistic but also think about quality. If you bought less products but targeted them more effectively, can you afford a higher quality item?
- Link to social media – competitions, prize draw entries, sign-ups – make it work with the whole campaign
So, instead of just ordering branded pens when you have to use that last bit of budget on something (!), plan your campaigns with promotional products in mind – when used correctly it can make all the difference.
*British Promotional Merchandise Association
SOME QUICK PROMOTIONAL PRODUCT STATS
79% of recipients said they were likely to do business with the company in the future
8 out of 10 respondents said that a printed gift increases their awareness of the companies’ brand
Over three quarters of recipients said they kept a promotional item for longer than a year
Over half of respondents said their opinion of the company was more favourable after receiving their promotional gift
66% of respondents said they could remember the company on the promotional product they received during the last year
Question 1 “What are the best promotional golf balls?”
Question 2 “Titleist are the best – other brands of golf balls are not as good, are they?
These are the two most frequent questions we are asked by marketers sourcing promotional golf balls. So how do you choose which ones are right for you? See the answers at the bottom of the page…
All of the golf ball manufacturers produce a full range of golf balls from the budget distance golf balls to the top of the range golf balls that the professionals play with. The quality of each manufacturer’s golf balls are all very similar. Generally speaking, the more you pay the better the quality and performance. Narrow down your search by the skill level the ball is designed for – do you need something for beginners? Or are your customers more experienced golfers?
If you’re looking to the professionals for inspiration, Rory McIlroy changed from Titleist to Nike (and Tiger Woods has been with Nike since 1997, Luke Donald is loyal to the Titleist Pro V1 x Golf Balls, Phil Mickelson plays Callaway Golf Balls and Graeme McDowell plays the Srixon Z-Star Golf ball.
So, what are the best?
Ultimately the right golf ball is the one that you prefer best, and depending on the standard to which your customers are playing.
Also use the ones that your customers “have heard of” and the price that’s “within budget.”
It is wrong to compare one company against another, but it is correct to compare the budget ball or the top of the range golf ball from each one, then you have a true comparison.
Titleist would argue that more Golf Professionals on the PGA Tour play with Titleist Golf Balls than any other brand! This is true and in addition to that fact, Titleist are also the best-selling corporate golf ball by miles…..
With approximately 4 million golfers in the UK, get your brand out there with the advertising power of golf products! View our Golf Merchandise