Print restrictions briefly explained.

With so many logos now being 4 colour process, or containing graduations, the brief explanation below, may prove of some help.

When designing a logo, it is wise to consider just how impact to your ongoing print costs and if it will be difficult to use on certain items.

Print methodology is advancing all the time. Truly wonderful to see what can be achieved today, compared with when we started our business in 1994. Graduations were a no go onto other items, apart from paper. Screen printing was the main print method, but just solid colours. UV printing has made such a difference, but…

Remember, pantone colours can rarely be achievied exactly and although it can be very close, and the method is still advancing, this can sometimes cause issues with Brand Guidelines. Red seems to be a particular challenge for UV printers.

This isn’t a negative post, just something to be aware of. Designers are used to do just that, design your logo and how successful they are. They may, sometines, not give too much thought to the ongoing cost to the client, to stay within Brand Guidelines. Hence wise to have these thoughts in your mind and stay in control during the design stage.

Video Cards

https://youtu.be/ljI5t5g2U60

Please view the link above, showing the effectiveness of Video Cards in presenting to clients & prospects.

Left with your contacts, the Video continues to sell when you aren’t there, and particularly successful to demonstrate prodcuts and services, you aren’t able to take with you.

With Video communication getting so much attention at the moment, this is a wonderful product to confirm the current feeling of Business Leaders.

Please call +44 1452 310030 to discuss further.

 

 

Comparison of money spent on branded merchandise & clothing between different countries, per person.

A very interesting set of statistics.

USA spend $21 billion dollars. Divide by 300 million population = Approx £55.oo per person.

Germany spend €3.5 billion euros. Divide by 82 million population = approx £39.00 per person

UK spends £850 million pounds. Divide by 63 million population = approx £13.00 per person.

We have to admit, both countries mentioned above are out performing us, I wonder if this is part of the reason?

Marketing to Millennials Successfully

Firstly, what is a Millennial?

Millennials are currently aged between 20 – 35 or born between 1980 and the end of 1994, they are also known as Generation Y because they follow on from Generation X. In the UK there are 13.8 million millennials and Deloitte predicts by 2025 will make up 75% of the global workforce. Millennials are no longer simply the leaders of tomorrow but the leaders of today and driving huge change to the workplace environment. 

Why do businesses need to attract and keep Millennials?

Millennials bring energy, passion and creativity. They are innovative and open-minded with a strong sense of social responsibility. They believe in long term sustainability rather than short-term profit maximization. Millennials also want to be part of the winder picture and hold business in the highest regard. Business is seen as a powerful and positive way to impact the wider society. 

Expectations of Millennials and why they are not so different 

Millennials believe in a work-life balance that promotes employee well- being. This can be achieved through flexible working opportunities, time and space to “chill out” at work, including games, break out zones, free beverages and healthy snacks. They also expect to be treated fairly, develop their skills and maximize performance. Although, this is not just the expectations of millennials, a growing body of evidence suggests that employees of all ages are becoming much more alike in their attitudes and values towards work. Millennials are having a positive impact on the workplace and improving standards for all employees. 

Success stories

Many companies are now taking this approach and seeing great success. Examples include, Virgin, Air B&B, Hootsuite, LinkedIn, Google, Facebook, Twitter, Chevron, SquareSpace and Adobe. These companies all provide a culture that enables employees to feel safe and valued. There is a mutual respect and freedom for employees to manage their workloads. They encourage a positive energy that supports and promotes employees which is embedded in all the company’s core values. 

Marketing to Millennials 

Millennials are technologically connected; social media, phones and the internet are of anCapture increasing importance and used every single day. Try to incorporate this into any marketing strategy. For example, video brochures, marketing professionals worldwide name video Captureas the type of content with the best ROI. At JSM we have seen this particular area of marketing increase rapidly in the past 6 months. 

Alternatively deliver a message encapsulated by fun and humour. Making people laugh is a great tool and will be remembered. Millennials enjoy having fun at work and playing games. Work is encouraged to be a place to “hang out” even long after the working day has finished. Encourage millennials by #daringtobedifferent and promoting fun. Items could include an office table tennis set, fish eye lens kit, selfie stick or screen cleaner pen. Brand your company logo on a fun and creative item that encourages the fun in us all!

However, the most important point to a successful campaign is to try and see through the eyes of a millennial. Try to understand what they are looking for, what attracts them to a product or company. Take time to connect and appeal to their new thinking. Finally, social media is a great addition to any marking strategy or individual campaign, create a reason to use social media and drive traffic to your page, this will leave a long term connection to the individual.

Promotional products and direct mail

We still love to get mail. With technology continuing to drive rapid change in marketing and communications planning, traditional media is not disappearing. In fact, mail is thriving.*

With the average unique open rate for direct mail at about 90%, and over half of the population finding printed marketing the most trustworthy of all the channels, then it’s clear it’s still set to be a valuable marketing tool in 2017.

With this in mind, here are five promotional product ideas that are perfect for sending in the mail.

Video Card

Incorporating some 2017 tech advances, this is a new product that is looking like a winner for 2017. Video cards allow you to showcase your brand in a visual way but with the convenience of a direct mail piece! Portable, easily charged and easy playback means this could be the promo product of the year – watch this space.

7 inch video cardPens

Yes they might seem old school, but the pen is still one of the most popular promotional products. You don’t necessarily have to stick to a standard ink faithful – pens on the market now include USBs incorporated in the tips, novelty pens that act as screen cleaners and stylus options to make using your phone a bit easier.

Power-Man-PenDrinking Bottles

OK you’re probably thinking how am I going to mail a water bottle!!! But we are talking about collapsible versions that collapse flat when empty – ideal to keep in a handbag or glove box for a refreshment emergency. Versatile, compact, easy to carry.

folding bottleMagnets

Why not turn your business card into a magnet? This way it can easily be stuck to the fridge and seen every day instead of being chucked in a drawer and forgotten about. This is a low cost promo product that is still surprisingly effective – promotional fridge magnets are kept on average between 6 – 8 years!

1 Fridge Magnets

Confectionery

This is a nice little gift to get people talking or as part of a seasonal campaign such as valentines, Easter and Christmas. From cake pops to mints and nostalgia sweet pots this range is growing in popularity. Nothing like some jelly beans to put a smile on your face!

Jelly bean Pillow pack


*Royal Mail Research