Why do branded promotional products take so long to produce?

Ever wondered why branded promotional products take so long to produce?

Ordering promotional products and branded gifts is easy right. You just stick a logo on a product – how hard can it actually be? It’s a common misperception that it is just a case of getting a logo, choosing the product and placing it on there, but there is a little bit more to it than that….

Is the product in stock?

out of stockCheck your timing: So you’ve seen a product you think will be fantastic for your campaign or giveaway, but sometimes that product might not be available or it can’t be produced in time for your deadline. Leaving things to the last minute is common but planning in advance and leaving enough time to get your items makes the whole process a lot less stressful!

Do you have the right artwork?

artwork failDesign makes a difference: Most promotional product companies will ask you to provide a vectorised EPS/PDF for your artwork. If you are not a designer then it’s probably likely you won’t know what this is.  Vector art is created using vector illustration software such as Adobe Illustrator. These programs create points, lines, and shapes for artwork that can be scaled without any loss of quality. There is extra time and cost involved if you need this done for you.

How will the product be branded?

emboss exampleLooks are everything: There are numerous branding options available and which one can affect the look and price of your promotional product. One colour or full colour? Screen printed or digitally printed? Embossing or foil stamping? What colour options are available? Does the design fit with the product chosen? Your design will need to be ‘set-up’ ready for imprinting on your product – whether its plates for printing, producing the block for embossing or a programming a machine for embroidery.

How many will you order?

moneyMoney matters: Budgets are squeezed, we are all trying to get value for money but you can find great products at a great price without skimping on quality. If you buy promotional products on a regular basis, check how much you could save by buying more – there are generally savings to be made buying in bulk. Think about a fulfillment service that can store your products until you need them if you are limited on space. Do your research and remember that you want your gift to be kept for a long lasting impression.


Promotional products are constantly evolving and there are now lots of products on the market that can be branded in a short amount of time, when you are on a deadline, or something has come up last minute.

But, to get the most out of your order here are some things to think about – using this simple checklist:

  • What are you hoping to achieve? Generating sales? Increasing traffic to your website? Promoting a new product or sending an invitation?
  • What is your budget and how much time do you have?
  • What information do you want to communicate? Can you fit your copy on a standard product, or do you need something more bespoke? How big is the print area on the item?
  • What colour product do you want? Do you have specific pantone colours?
  • How can it be branded? Do you want a specific effect or finish?
  • How many are you looking for? (most products have a minimum order quantity. Think about quantity as usually you can get a better price for buying in bulk.)
  • Do you have artwork? Do you need to ask a designer for your artwork?
  • Will you get an artwork proof? This shows you where your logo/design will be positioned on your item. Its extremely important to check all the details are correct – images, spelling, colours, position – as once you approve this then your item will be produced
  • What are your delivery requirements? Will you be handing your products out at a tradeshow? Can they be mailed easily? Do you need a bespoke package to send to your customers?

Talk to an expert! We can guide you through the whole process, and make sure you get the most out of your promotional products. Contact us today!

Top 5 Bestsellers – October

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THE TOP 5 BESTSELLING PRODUCTS IN OCTOBER

What promotional products are people buying? Want some inspiration for your next campaign? Then check out the list….

Bestsellers in October

Connect with customers and employees using branded Christmas gifts

Now we are in to November, Christmas shopping is officially in full swing. Planning ahead and your ordering branded Christmas gifts now is key to allow enough time to receive your items – most standard lead times are 2-3 weeks but some products can take even longer.

If you are thinking about ordering branded Christmas gifts, then check out these great examples of how companies have bought and used them to make a lasting impact with their customers, prospects and employees.

Branded Christmas gifts for Customers

For all your loyal customers, why not send them a little thank you for their support throughout the year. Useful items such as Diaries/Calendars are well received and even the everyday pen is still popular – or if you want a higher value item then think about something like a gift set (Parker pen, tech or food and drink)

Inspiration: V12 Footwear put together a luxury bespoke gift box including a branded Notebook, Metal Pen and Powerbank to send to their valued clients

branded V12 Bespoke Gift BoxGive away a promotional product in a competition/draw to build awareness of your company

Inspiration: A great example of this is from a company who specialise in the arboriculture and forestry industries. They did a draw to win a fantastic bespoke branded USB stick on social media by getting people to like and follow them

branded-social-usb-giveawayDo something ‘non-corporate’ – have a bit of fun and get the conversation going with a Christmas themed promotion.

Inspiration: A well know high street building society asked us to source reindeer food! A bag filled with sparkly magical reindeer food (wholesome oats and some edible glitter) to sprinkle out on Christmas Eve. With a printed label and hand tied bow.  They used them to raise money for charity.

branded-bespoke-reindeer-food

Branded Christmas gifts for Employees

Reward your team/s hard work with a bespoke food and drink hamper.

Inspiration: A large high street retailer sent bespoke hampers to all branches across the country for their staff. Items included food and drink items and branded Americano Mugs.

branded-hamper-boxReward an outstanding individual. If there is someone who has particularly stood out for going above and beyond then why not recognise it.

Inspiration: The Rising Star series of awards are ideal recognition, achievement or incentive gift. They can be personalised on the base with any crest, logo or wording to create an award that is sure to take pride of place when put on display at home or at work.

branded-employee-awardGet something personalised for the office. Make everyone feel like they are really part of a team with an office item like a mug, or maybe introduce an ‘Employee of the Month’ prize.

Inspiration: A publishing company ordered mugs printed full colour with ‘Heart’ logo and individual names. It put a smile on their face and now there’s no arguing over whose mug is whose!

branded-personalised-mugs