Types of Branding for your Notebook [infographic]

The humble notebook is still one of our most popular branded products. There are so many styles, colours and branding options to choose from so how do you know what to go for?

Here we take look at the different types of branding you can choose for the cover of your notebooks, so you can find the right option for you.

Branding for your notebooks:

Deboss
A technique that leaves a sunken impression of the logo on the item

Spot UV
A high shiny finish added to an area of print giving a reflective high shine

Foil Block
Similar to deboss but adding colour to the impression (Silver or Gold)

Dome Label
Adding a self-adhesive domed printed label for a 3D effect

Printing
The most popular and cost effective technique

Emboss
Creating a raised image against the item

Branding for Notebooks


Our bestselling Albany Notebooks have 20% off at the moment. Quote 20OFF at the time of ordering.

Check them out here or contact us for a FREE quote and visual

Printed Promotional USBs – The Facts, Stats & Figures

Infographic

In research from the BPMA, Promotional USBs came out as one of the most useful products.

One of the most significant findings of the survey was that promotional merchandise can deliver a higher ROI than radio and outdoor advertising and a ROI that is equal to TV and print advertising. The cost per impression for a USB stick £0.005, a mug is £0.001, a mid-range pen £0.001, a calendar £0.004,  and an umbrella £0.003.

Printed Promotional USBs The Facts, Stats & Figures Infographic

 


If you are looking for branded USB Sticks or USB products, contact us today for ideas and prices.

Looking for long lasting promotional products? Start with these….

Research from the British Promotional Merchandise Association has shown that promotional products work and the role they can play in the yearly marketing plan.

While a good campaign with a carefully chosen product, which is targeted at a specific audience, is the best way to buy promotional products, the research has shown some products which people said they would most likely keep the longest. (at least a year)

Products kept the longest:

products-kept-the-longest
Percentage of products that are kept at least a year

63% said a USB memory stick would be kept the longest

59.8% said a mug

51.9% would keep umbrellas

47.8% mentioned clocks or watches

43.4% said that promotional pens are kept for at least a year

Diaries and calendars are also a great choice as they last for 12 months and provide good brand exposure. 36% of people said that the calendar was a useful product that allowed them to recall the advertiser or the message on it.

Desk Calendar
Desk Calendars are a popular choice

 

 

 

 

 

 

So what promotional products should you buy?

Over 70% of marketers use promotional products as a brand awareness tool and are utilising them for brand awareness giveaways, exhibitions and events, direct mail campaigns and incentive and recognition programmes.

Quality and memorability are two of the key reasons for success when using promotional products, along with something that is useful meaning it’s likely to be kept for longer.


Chat to us about your next marketing campaign. We can provide ideas lists for products that would work and are within your budget.