Offline marketing – relevant in an online world?

With thousands of new websites and content being added to the internet every day, how do you make your brand stand out? Is offline marketing still relevant? Can traditional media still make an impact?

Digital marketing has literally exploded in the last few years. According to research* almost three billion people globally – that’s 40% of the population – are now using the internet. In the UK alone this adds up to 57 million users, with 27% using a mobile phone to search online.

Good promotional campaigns incorporate both online and offline techniques with an integrated approach across multiple marketing channels.

These are just some effective offline marketing techniques that you can utilise:

offline marketing techniques

Promotional Products in your marketing strategy

The one tried and tested offline marketing method is promotional products. In a BPMA survey, a huge 64% of recipients said they felt more appreciated receiving a promo product than other forms of advertising.

Promotional products can be a complementary element of your marketing mix for prospective and existing customers by building brand awareness. With a real opportunity to be creative and products constantly evolving to keep up with consumer trends, it is still one of the most cost-effective ways of getting your brand out there. This year, popular products will include portable powerbanks and wireless chargers for keeping mobile devices on the go, and wearable tech such as smart watches and virtual reality headsets.

With a huge array of products to choose from and printing techniques becoming more advanced, companies can print full-colour logos, social media handles, QR codes and website URLs to tie them to online campaigns.

Is it time to find out how promotional products can help make an impact in your next marketing campaign?

Contact us today to start your next promotional product campaign.

Create your own BAFTA goody bag

Last night’s BAFTA nominees were all gifted a goody bag filled with lots of lovely free gifts. (modest compared to the $200,000 reported worth of the Oscars bag!).

Some of the notable items included a tour of the Villa Maria winery in New Zealand, and the £1000+ Globe-Trotter trolley case the gifts were presented in.

Well these might be a little on the expensive side, most of the items were actually affordable and low key with a Cross fountain pen, Hotel Chocolat treats, special blend tea and  fruit cordial.

If you are planning your own awards ceremony, event or special occasion, it’s the little things that can make a difference.

Make your goody bag a talking point with this inspiration list:


Gift Bags

First impressions count, so choose a bag that looks the part!

Metal Pens

A Cross Pen was one of the gifts included in the BAFTA bag. If you are looking for a high quality, luxury pen then look no further.


A smart, luxury feel notebook to write in with your new Cross Pen!

Executive Gifts

Something like Crystal wine glasses create a gift that is sure to be valued by the recipient.

Chocolate Gifts

Whet your guest’s appetites with some luxury chocolates, sure to always be a winner.


No awards ceremony is complete without a winner’s prize. Stylish, engraved glass is a perfect momento.

Put together your own bespoke gift bag or box, or if you need some more help contact us for some ideas.