With thousands of new websites and content being added to the internet every day, how do you make your brand stand out? Is offline marketing still relevant? Can traditional media still make an impact?
Digital marketing has literally exploded in the last few years. According to research* almost three billion people globally – that’s 40% of the population – are now using the internet. In the UK alone this adds up to 57 million users, with 27% using a mobile phone to search online.
Good promotional campaigns incorporate both online and offline techniques with an integrated approach across multiple marketing channels.
These are just some effective offline marketing techniques that you can utilise:
Promotional Products in your marketing strategy
The one tried and tested offline marketing method is promotional products. In a BPMA survey, a huge 64% of recipients said they felt more appreciated receiving a promo product than other forms of advertising.
Promotional products can be a complementary element of your marketing mix for prospective and existing customers by building brand awareness. With a real opportunity to be creative and products constantly evolving to keep up with consumer trends, it is still one of the most cost-effective ways of getting your brand out there. This year, popular products will include portable powerbanks and wireless chargers for keeping mobile devices on the go, and wearable tech such as smart watches and virtual reality headsets.
With a huge array of products to choose from and printing techniques becoming more advanced, companies can print full-colour logos, social media handles, QR codes and website URLs to tie them to online campaigns.
Is it time to find out how promotional products can help make an impact in your next marketing campaign?
Contact us today to start your next promotional product campaign.