Do you notice the packaging when you receive a delivery? Can you instantly recognise who it’s come from without opening it?
The latest report from IMRG* indicates that most customers would answer yes – but perception about packaging is not getting better. The research suggests unsuitable packaging, even if there is no damage, affects the customers’ opinion of the sender and possibly whether they would buy from them in the future.
There is a huge opportunity to develop this part of the customer experience, which is why we have introduced our Exclusive Bookwrap Mailers. These eye-catching and unique mailers are perfect if you want to stand out with premium packaging, for maximum impact with your customers.
While they are not part of the initial buying decision, they can play a part in brand awareness, attracting attention and could make the difference when it comes to a repeat purchase by being memorable above your competitors.
Bookwraps can be used for a variety of mailings including catalogues, books, magazines, calendars & diaries, important documents, CDs & DVDs, games and manuals. With a simple peel and seal closure, these mailers couldn’t be easier to pack and open. They can be produced in a variety of sizes and printed full colour with any design or company logo to make a long lasting impression.
Looking for promo products perfect for direct mail? Here are some examples:
*IMRG UK Consumer Home Delivery Review
Could your packaging be working much harder? If you’d like to find out more about our bespoke options request a quote or call us on 01452 310030.